This area can be used to give an overall description of you and your business. It should describe what you can offer and the benefits of doing business with you.
This is the first impression that a customer has of your business and should help them decide as quickly as possible that they would like to do business with you. It is also one the key areas that the search engines will use to index and classify your site so a good description here will help your site to be found when people surf the web.